Celebrated by celebrities

Our sustainable luxury movement is heard by more and more people every day. That includes some of the world’s best vegan athletes and environmentally aware celebrities.

Training for the 2020 Olympics

Olympic rower and writer Janneke van der Meulen is well known for both her rowing performance as her books about veganism.

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Pontus Olgrim

Swedish stage- and screen actor Pontus Olgrim is featured in films including The Conductor and Star Wars.

A more ethical outlook

Camilla Björkbom is the president of Sweden’s largest animal rights organisation: Djurens Rätt.

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Shining on the red carpet

Our watches are regularly spotted on the red carpet, celebrating the fusion of class, elegance and sustainability.